Wie bindest du Keywords und Hashtags in deinen Social-Media-Beitrag ein? (2024)

Generally, I include a select few hashtags for each post. 3-4. 3 of them are general (big keywords) and one is very specific or longer (key phrases).

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While keywords are essential for search discovery, hashtags can be overused. Studies show that posts with 1-2 relevant hashtags see 21% more engagement than those with 10+. You can focus on quality over quantity and target your audience for the best reach.

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Have you ever noticed LinkedIn AI's suggests comments on every post?Don't ignore them - they are signalling you something important. For instance, if a post is about hiring, LinkedIn might suggest comments like "I'm interested" or "I highly recommend."This isn't random. LinkedIn's AI reads and analyzes your content, determining "Purpose behind the post". It then suggests your content to people who typically engage with similar topics.Think what type of response you want to get in comments before you start writing. Make your intent unmistakable—use language that resonates with your audience.Use keywords and tone that they use.If suggested comments are not what you want - you're doing it wrong.Have ideas? Let's connect!

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As a writer and content specialist, I was always at the other end of the process, where I was never asked to produce the keywords but to insert them to create optimized written content. Once I started keyword research, it made creating the content much more effortless. Here's why: Once given a set of keywords to insert a piece or article, it is sometimes difficult to do it naturally. But once you search for the keywords and understand reader intent, crafting an article with relevant keywords that sound natural makes it easier.

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It is important to comprehend the intention behind a keyword, which is as significant as its volume or competition. It's not just about the topics people are searching for but also about why they seek that information. By aligning content with the keyword and its intent, I have created more valuable interactions on social media.

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A great way to insert keywords naturally is to write content without using them first. Then, go back and look for places where you can include them naturally. Sometimes when you are writing and you force yourself to use them in a specific sentence it doesn't flow well and the words are not distributed evenly.

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I have observed numerous brands making the mistake of keyword stuffing to increase their visibility. However, this practice distracts from the message and harms the content. I have always advocated for a more natural integration of keywords, where the content remains engaging and informative.

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Incorporating keywords and hashtags strategically in social media posts is crucial for boosting visibility and engagement. Start by conducting thorough keyword research to identify relevant, high-volume terms your target audience uses. Naturally weave these keywords into your post copy, captions, and hashtags without overusing them. Utilize long-tail, conversational keywords that align with your brand voice.For hashtags, combine popular, broad hashtags with niche, industry-specific ones to reach both wide and targeted audiences. Monitor trending hashtags and incorporate them when relevant. Analyze your competitors' and influencers' hashtag usage to identify effective strategies.

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I always recommend using hashtags that you think will hep your readers find your article if they are looking to read something related to that specific topic. It makes no sense to overstuff your article with irrelevant hashtags because it will just annoy people who are come across something that is not remotely close to what they are looking for.

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The digital landscape is constantly changing, and what works today may not work tomorrow. I have always emphasized the importance of continuous testing and optimization. By analyzing performance metrics and collecting audience feedback, I have refined and adapted my keyword and hashtag strategies to achieve better results.For instance, if a particular hashtag fails to gain traction, I would experiment with alternatives or create unique brand tags to foster a sense of community.

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1. Research relevant keywords and hashtags using tools like Google Trends, Keyword Planner, and social media analytics.2. Incorporate 1-2 primary keywords in your post copy, hashtags, and captions.Use 5-10 relevant hashtags, including a mix of popular and niche tags.3. Place hashtags at the end of your post or in the first comment for better visibility.Monitor hashtag performance and adjust your strategy accordingly.4. Engage with your audience by responding to comments and using relevant hashtags.Consistently use branded hashtags to build recognition and loyalty.5. Collaborate with influencers and leverage their hashtags for increased reach.

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This is a great way to summarize what SEO-optimized content creation is. It is an experiment to see what works and what doesn't and tweak it accordingly. No one has it figured out, and we learn new things daily.

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1. Research relevant keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs. Identify high-volume, low-competition keywords related to your content.2. Naturally incorporate these keywords into your post's text, headlines, and descriptions without overusing them (keyword stuffing).3. Use relevant hashtags (1-3) in your posts to increase discoverability. Research popular, niche-specific hashtags using tools like RiteTag or Hashtagify.4. Monitor your post's performance and engagement metrics. Test different keyword and hashtag combinations to see what resonates best with your audience.5. Stay up-to-date with platform algorithm changes and adjust your strategy accordingly for optimal visibility and reach.

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Here are practical steps to incorporate keywords and hashtags in your social media posts, written by a subject matter expert:1. Research relevant keywords and hashtags using tools like Google Trends, Keyword Planner, and social media analytics.2. Naturally incorporate 1-2 primary keywords in your post's text, headline, and caption for SEO.Use 3-5 relevant hashtags at the end of your post or in the first comment to increase discoverability.Vary your hashtags across posts to avoid repetition and expand your reach.3. Monitor hashtag performance and adjust your strategy accordingly for better engagement.Stay updated on trending hashtags and incorporate them when relevant to your content.

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